Case Study 3: A Plus

Backstory
A Plus was already running Google Ads when they came to us — but they were bleeding money. They had good reviews, good service, and a solid local name… but they were paying $100–$120 per lead and still closing under 10% of them.

Their owner, Mike, knew something wasn’t right — and reached out for help.

Diagnosis

• Using Google Ads instead of LSA — and paying way more for way worse leads
• No call screening — every inquiry was treated equally
• No way to track or optimize per-lead ROI

Implementation

• We replaced their PPC spend with Local Services Ads, cutting lead costs by 2–3x
• Installed AI screening + booking automation to filter out unqualified callers
• Built performance tracking inside our CRM

Results
A Plus dropped their cost per lead from $120 to $47.53 — and more than doubled their close rate. Their calendar stayed full, and their ad budget went further.

“This system made me fall back in love with the business.”

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